The View From Here

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Leadership is paramount to the success of any enterprise. In a fast-paced, ever-changing world, there is one thing that is increasingly needed: effective leadership. However, has the ever-increasing speed of change and innovation in a 21st-century global modern era outpaced our ability to develop effective new leaders? Is there still time to convert old leadership models into new, more effective ones that address the challenges of this era? Are the current, prevalent leadership models sufficient to lead a global multi-cultural, multi-talented, multi-generational society? What are the key leadership attributes needed to lead effectively? Is there a 21st-century smart leadership model that we can use to develop truly effective leaders? The answers to these questions await within the pages of this book.

Many leaders operate with a certain level of confidence and sophistication and with titles like President, CEO, COO, EVP, SVP, VP, Director, Manager, etc. These titles imply leadership. Given the enterprises leaders represent, the enlightenment and insights provided by those enterprises, and the measure of their influence, some may perceive these attributes as leadership. Not so. There is no substitute for leadership. Leadership is not about titles, persona, or the prestige of a person’s enterprise. It’s about leading people to successful outcomes that are mutually beneficial to the enterprise and the people who create the outcomes.

This book is a leadership tool, benchmark, and executive brief wrapped into one. It’s a calibration device for adjusting, adding to, and improving your leadership attributes. The book is designed to help leaders set standards by which they can compare and measure those approaches to obtain optimal outcomes. And, it’s a short script that busy leaders can refer to, share with their teams, and promote effective, smart leadership as they continue their leadership journeys.


  1. Anonymous

    I’m so happy to leave a review. But how do I start, because this is such a great book. The message in this book is needed for a time such as this. The book is clear, inspiring and very easy to read and understand. This book should be required by everyone that consider himself or herself a leader. The author stated that he had a great fascination with leadership early in life and it’s very obvious according to the way he expressed his views chapter by chapter. I personally believe that any leader that pick this book up to read may redefine how leadership is viewed. It’s a ‘must-read’ book and I would highly recommend it.

  2. William Peel

    Russell Richard has a very unique perspective, working daily with top leaders and studying their culture, customs and communication. This book is a collection of his observations and information garnered from literally hundreds of hours of interacting with high performing leaders at all stages of their careers. It’s a concise and practical primer on the attributes of these leaders as they serve across a range of public and private sector positions. It’s provocative and inspiring with very practical tips for advancing the reader’s leadership aspirations. I highly recommend the book for both established leaders and those on the journey to leadership excellence.

  3. Anonymous

    I got the opportunity to read and meet the author. I must tell you first of all what a great read. The other call out, was how practical the lessons were. I enjoyed the interaction so much, until we’ve made it apart of our high achievers guide to better leadership. Russell, great job.

  4. Derek Robinson

    This was a very insightful book. Leadership is such a pivotal skill and Russell’s work details some clear strategies and practices to help you and your organization. His easy to digest and impactful approach makes this book an easy read that you can quickly deploy into action. Russell Richard, thank you for sharing your work and expertise!

  5. Jerome White

    This is a great book. I really enjoyed it. It should be required to be read by Fortune 500 company employee staff.

  6. Anonymous

    Nice. I also enjoy your columns in the Houston Business Journal.

  7. Anonymous

    Russell, please keep inspiring us through your writings.

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